The helpless rage of the news consumers over an outrageous decision to solve a local Israeli case of rape by several young rapists without any real punishment for the offenders, was strangely mixed with the same people’s brutal excitement over the stolen nude photos of actress Jennifer Lawrence, taken from the cloud of information where they were stored, thus validating the claim that we consumers might object harming others, but we will gladly use the fruits of such harm when it is done by someone else for us. Mob-criticism was directed at Lawrence (not at the thief!) by different people, claiming that “If she didn’t want these photos to leak, she shouldn’t have taken them in the first place”. This sort of criticism is serves as an example for the way we demand to own everything that exists around us, as if it was offered to us, while its mere existence turns to be a good enough reason for us to take it for ourselves. Above this, the development of technology forces our will and the way we get what we want more and more to the extreme.

Gluttony, from the movie "Seven".

Gluttony, from the movie “Seven”.

On 1995, in the movie ‘Seven’, Kevin Spacey said that “Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention”, and so we are facing two almost parallel procedures of radicalization that manage our world. The first is the emptying of any self meaning, together with the end of our ownership on property and information, and the second is the way in which violence is conquering our discourse. The humanistic – capitalist culture is teaching us not to have mercy, not to respect and only to rob, insult and take whatever we can. The process that ends our ownership over property and information is evident and almost complete in our society, where we are probably going to end up with no private information at all. Most of us work in order to live and live in order to work, and what little property we have is slowly handed to the hands of others, or turns public. We used to own physical albums that contained private photos, as well as a collection of CDs and a small library of books. Later we converted these objects into files in our physical computer, and then sent these files to distant information clouds beyond our control. Many words were told about the aggression of our consumption, and we all know that advertising that doesn’t hit our already beaten down head with a sledgehammer will probably never be able to wake us up with any interest.

American Apparel

American Apparel

Here in this picture – a very successful advertising by American Apparel presenting a “Back to school” fashion. The fact that this advertisement is successful is a symptom of our culture’s interest in the exploitation, seducing us to abuse and covet. This advertisement was banned, so they say, and we all know that being banned is the best advertisement one can get. We like hurting others in the same way that we like seeing a picture of an innocent pig and yell “Bacon!”, while waiting for the moment when someone else will hurt this pig in order to serve us his body parts. We appropriate everything and everyone we can appropriate without making too much effort, while we memorize and implement the law that dictates that only the noisy, the violent and the aggressive needs to win, and is essentially correct, simply because we are not interested to listen to something more mellow, that might not satisfy our desires anymore.


Tonight we will sit around the dinner tables, where we will receive roasted parts of dead cadavers on our plates, parts that belonged once to living, feeling, fearing beings. We refuse to accept the idea of surrendering respect and safety to these creatures, whose existence proves, in our eyes, our right to exploit them. One radicalization comes after the next radicalization, and we are left with the need to justify hurting others for our own amusement, of any kind it would be. That’s how it is. This is how we were taught.


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